Download E-books The Michelin Men: Driving an Empire PDF

By Herbert Lottman

The extraordinary tale of ways brothers--Edouard and Andre Michelin--turned the sleepy kinfolk rubber enterprise within the middle of rural France into some of the most leading edge and profitable tire makers on the earth. Edouard, a panorama painter, displayed an engineering genius for tire making and product innovation, whereas Andre, expert as an engineer, displayed an inventive genius for marketing. jointly they kick-started the world's car and gave us the most recognized and most sensible enjoyed corporation logos--the ""Michelin Man."" of their relentless look for new how you can publicize and marketplace their items, they created a vacationer round the motor vehicle and their now-legendary Michelin publications.

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